Placy

For real estate agencies

Your property portfolio can work for you beyond the portals

Placy helps real estate agencies across the EU prepare their listings for discovery on Placy.com and through connected AI assistants

Book a demo See how it works

Placy.com and Placy in ChatGPT are both in closed beta

An agency manager preparing a property portfolio for discovery on a website and in AI conversations
Placy.comClosed beta
ChatGPTClosed beta
Gemini + moreFuture direction

Join early.
Participate for free

Free participation until 31 December 2026.
We are welcoming a small group of agencies to help shape what comes next

Book a demo

3/ 15

agency places taken

Why now

Buyers are moving.
Listings need a way to follow

The way people discover property is changing at its foundations. AI assistants can turn a buyer's needs into a search, comparisons and a shortlist. For agencies, this opens a new channel for demand

  • ChatGPT
  • Gemini
  • Claude
  • Siri
  • Manus
  • Grok
Ask in your own words Examples of AI tools

US homebuyers · Q2 2026

45%

of prospective US buyers have used AI in their home search

Up from 37% a year earlier ↗

Portal audit · Q2 2026

87%

of portals in our European audit were blocked or hard for AI agents to read

Up from 65% a year earlier ↗

Why start in the EU?

Real estate remains local. Buyers are finding new ways to search. We're helping EU agencies bring their local expertise and listing data into those conversations

More from the catalogue you already have

Keep your listings.
Add another way to be found

One property listing taking an additional route into a buyer conversation

Another channel

Build another route to buyers alongside your existing portals. Give your agency more options for how its portfolio is discovered

Existing listing information becoming structured property data for AI assistants

Minimal effort from you

Share your existing catalogue and review the result. Placy handles the structuring, enrichment and technical preparation for AI, so your team can focus on properties and clients

A family's specific requirements being compared with details in a property catalogue

Sell what makes it special

Standard filters can miss what makes a property worth choosing. Placy brings its distinctive features into the conversation, so a buyer can see the value behind the listing

A look at the product

A buyer asks in their own words

Your catalogue gives that conversation somewhere to go

The request

“We are looking for a three-bedroom home in Limassol for our family, with outdoor space and easy access to school”

A shortlist to explore

A closer look at a homePhotos and details, brought together
Other options to compareThe same needs, different possibilities
Example image of a sunlit living room opening onto a terrace

The property, in context

Details that help a buyer decide

  • Photos and floor plans
  • Layout and outdoor space
  • The listing agency and available information

Clear about what is known and what still needs confirming

Product preview. Example journey with an AI-generated property image

Where Placy is going

A marketplace with
more than one front door

AI assistants now serve billion-scale audiences. We are building the technology that helps agency listings enter those conversations, across Placy.com and connected assistants ↗

Closed beta

Placy.com

Our own place for people to discover homes, explore details and find the agency behind a listing

Closed beta

Placy in ChatGPT

Property discovery inside a conversation, currently being tested with a limited group

Future direction

GeminiClaudePerplexity

Other AI assistants

We are exploring more connections for your catalogue as these channels develop

Getting started

You bring the catalogue.
We help with the rest

Start with a demo. We will look at your current source and discuss what is suitable for early access

How preparation works

  1. Share your source

    We import from a supported CRM or help you arrange an export from another structured catalogue

  2. Prepare and review

    Placy organises the information. Your agency agrees which listings are current and permitted for distribution

  3. See your catalogue in context

    We show the prepared result in the products available to your agency and agree the next step together

A few practical questions

Before we talk

Who is early access for?

Owners and managers of real estate agencies of any size across the EU. This early-access group has 15 agency places, with 3 already taken. We work closely with each participating team

What can our agency provide?

We can import from a supported CRM. If you use another structured source, we help you arrange an export. Book a demo to discuss your setup

What does it cost?

Participation is free until 31 December 2026. Pricing after that date has not yet been announced

What is available today?

Placy.com and Placy in ChatGPT are both in closed beta. Other assistant connections are future directions

Who decides which listings are shared?

Your agency reviews the prepared catalogue and agrees which listings are current and permitted for distribution. We also agree how changes and withdrawals should be handled

Let's look at your catalogue

Your next channel starts with a conversation

Book a demo

Opens Google Calendar in a new tab